B2B acquisition - education

How we scaled their revenue from 30K per month to 100K per month on a ROAS of X10

We applied conversational marketing strategies as well as massive cold mailing to scale triple Starfounders revenues all while maintaining a ROAS of X10

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Funnel Optimization


App Store

Project Timeline

2020 - 2021



Increased in ROI revenue

How we scaled their revenue from 30K per month to 100K per month on a ROAS of X10

Case Study: Starfounders - Accelerating Growth

How we scaled their revenue from 30K per month to 100K per month on a ROAS of X10


Starfounders, a dynamic startup accelerator, is dedicated to transforming budding ideas into funded startups within a span of 3 to 6 months. Despite their noble mission and the high potential of their service, Starfounders faced a challenging bottleneck. Their revenue had plateaued at $30K per month, and their Return On Ad Spend (ROAS) was barely breaking even. In a competitive landscape where growth is the lifeline, this stagnation was a call to action.

Project Execution

Our Approach

To address these challenges and unlock new growth avenues for Starfounders, we focused on two innovative growth levers:

  • Conversational Marketing: We revolutionized the way Starfounders interacted with potential founders. Instead of using traditional marketing funnels, we initiated direct message (DM) conversations with prospects. This approach allowed us to qualify prospects on a more personal level before introducing them to the sales team. The impact was twofold: a significant reduction in acquisition costs and an increase in the quality of prospects reaching the sales funnel.
  • Cold Mailing: We built an outbound prospecting powerhouse capable of sending 20,000 emails per month. This wasn't just about quantity; we meticulously crafted each message to resonate with our target audience, ensuring that every email had the potential to convert into a qualified appointment. This strategy was instrumental in generating high-quality appointments at an astonishingly low cost of $2-$3 per lead.


The Outcome

The implementation of these two growth levers marked a turning point for Starfounders. In a remarkable transformation, their monthly revenue surged from $30K to $100K. But it wasn’t just the revenue that saw an uptick; our strategies propelled the ROAS to an unprecedented x10. This not only demonstrated the effectiveness of conversational marketing and targeted cold emailing but also positioned Starfounders as a leader in the startup accelerator space, capable of not just promising, but delivering accelerated growth to startups.

This success story underscores the power of innovative marketing strategies and the importance of continuously seeking and applying growth levers to break through plateaus.

Starfounders' journey from stagnation to rapid growth is a testament to the potential that lies in every challenge, waiting to be unlocked with the right approach.

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